For over 20 years G Communications (G Com) has provided a broad array of clients with effective diversity communications consultation services to support their diversity and inclusion strategies. We are known for our unique customized solutions designed to solve specific diversity-related challenges that prohibit the optimization of their initiatives or programs. We develop and implement plans that leveraged the business cases for diversity and inclusion into new market opportunities that maximum return on investment. Based in Milwaukee Wisconsin, GCom has served over 100 small, medium and large multinational firms, ranging from community-based organizations, to government institutions, to Fortune 500 B2B and B2C corporations. GCom’s primary diversity focus is in the areas of supplier diversity, workforce diversity and diversity communications.
GCOM PARTNERS
A full-service niche market strategic communications and execution firm
The capacity to serve all three core areas of diversity rests within the founder, Brandon Adams’ experience in working with c-suite executives, purchasing departments, human resources departments and corporate communications departments.
This provides GCom with the ability to develop strategically integrate plans that align our clients’ best practices with diversity industry best practices, resulting in unique advantages within their marketplaces. It also allows GCom to provide clients with the flexibility they need to focus on one or multiple areas of diversity within their organizations at their own pace in both, the private and public sectors.
Our Agency
Execution Tools
Creative Niche Marketing Services
GCOM Partners at its core is a full-service creative marketing and advertising firm with strategic alliances and networks that extend its frontend offerings globally into the backend Business Process Outsourcing (BPO) service model for print and marketing collateral management, fulfillment and distribution via its sister company, DigiGrated LLC. Partnering with our core clients to streamline their regional and global communications infrastructures by applying our proprietary creative production protocols and technology also provides them with superior brand alignment and systemic multichannel distribution.
GCOM is an MBE in good standing with the National Minority Business Development Council with over 27 years of providing Fortune 500 companies and institutions with some of the most creative niche market solutions in the communications industry.
GCOM’s has over 30 years of experience as a multi-disciplined communications firm. It was established in 1989 by securing highly-coveted accounts with companies like Oster, Miller Brewing Company and Johnson Controls as foundational clients. While serving these companies GCOM discovered a compelling need to develop processes and strategies for assisting clients with organizational development and diversity and inclusion support, as a part of a more comprehensive effort to build and sustain brand loyalty in diverse market segments. This led to one of the firm’s more unique qualifications as an integrated emerging markets expert.
YEARS
EXPERIENCE
MultiDisciplined Communications
"Some firms can develop and deliver strategic marketing plans that lay the perfect road map for achieving desired outcomes, but will fall short on providing the tools needed to execute. GCOM can strategize, design and produce all the materials required to effectively promote or enhance your organization’s products and/or services."
Collateral Materials
From overview literature to sales materials, GCOM is an expert in producing marketing aids consistent with new or existing brand treatments, with message continuity that clearly communicates our clients’ desired call-to-action responses. The list of tools includes brochures, folders, posters, flyers and complete identity systems – all developed to produce optimum results for your products and services.
Internal & External Newsletters
We develop and write newsletters for internal and external audiences that will keep your constituents in the know. Whether your goal is to enhance organizational or product loyalty, GCOM never loses sight of the fact that newsletters are not just an opportunity to inform, they also provide an ongoing opportunity to sell.
Promotions
From power promotions to subtle positioning, GCOM understands the advantages of being in the right place at the right time. We also understand the difference between luck and opportunistic preparation. More often than not, the promotional component of marketing plans is where the rubber meets the road. This is why we go to battle for our clients with a comprehensive assortment of promotional strategies that can include on-site, live remote broadcasts, to compelling point-of-sale packages, to incentive advertising.
Direct Mail/Marketing
Maybe what your products and services need is a regular customer contact program. Let our firm help you build a direct marketing program that contributes to a direct bottom line improvement. Our services may range from beautifully designed direct mail pieces to strategically conceived direct sales campaigns.
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