For over 20 years G Communications (G Com) has provided a broad array of clients with effective diversity communications consultation services to support their diversity and inclusion strategies. We are known for our unique customized solutions designed to solve specific diversity-related challenges that prohibit the optimization of their initiatives or programs. We develop and implement plans that leveraged the business cases for diversity and inclusion into new market opportunities that maximum return on investment. Based in Milwaukee Wisconsin, GCom has served over 100 small, medium and large multinational firms, ranging from community-based organizations, to government institutions, to Fortune 500 B2B and B2C corporations. GCom’s primary diversity focus is in the areas of supplier diversity, workforce diversity and diversity communications.
GCOM PARTNERS
A full-service niche market strategic communications and execution firm
The capacity to serve all three core areas of diversity rests within the founder, Brandon Adams’ experience in working with c-suite executives, purchasing departments, human resources departments and corporate communications departments.
This provides GCom with the ability to develop strategically integrate plans that align our clients’ best practices with diversity industry best practices, resulting in unique advantages within their marketplaces. It also allows GCom to provide clients with the flexibility they need to focus on one or multiple areas of diversity within their organizations at their own pace in both, the private and public sectors.
Our Agency
Execution Tools
Creative Niche Marketing Services
GCOM Partners at its core is a full-service creative marketing and advertising firm with strategic alliances and networks that extend its frontend offerings globally into the backend Business Process Outsourcing (BPO) service model for print and marketing collateral management, fulfillment and distribution via its sister company, DigiGrated LLC. Partnering with our core clients to streamline their regional and global communications infrastructures by applying our proprietary creative production protocols and technology also provides them with superior brand alignment and systemic multichannel distribution.
GCOM is an MBE in good standing with the National Minority Business Development Council with over 27 years of providing Fortune 500 companies and institutions with some of the most creative niche market solutions in the communications industry.
GCOM’s has over 30 years of experience as a multi-disciplined communications firm. It was established in 1989 by securing highly-coveted accounts with companies like Oster, Miller Brewing Company and Johnson Controls as foundational clients. While serving these companies GCOM discovered a compelling need to develop processes and strategies for assisting clients with organizational development and diversity and inclusion support, as a part of a more comprehensive effort to build and sustain brand loyalty in diverse market segments. This led to one of the firm’s more unique qualifications as an integrated emerging markets expert.
YEARS
EXPERIENCE
MultiDisciplined Communications
"Some firms can develop and deliver strategic marketing plans that lay the perfect road map for achieving desired outcomes, but will fall short on providing the tools needed to execute. GCOM can strategize, design and produce all the materials required to effectively promote or enhance your organization’s products and/or services."
Collateral Materials
From overview literature to sales materials, GCOM is an expert in producing marketing aids consistent with new or existing brand treatments, with message continuity that clearly communicates our clients’ desired call-to-action responses. The list of tools includes brochures, folders, posters, flyers and complete identity systems – all developed to produce optimum results for your products and services.
Internal & External Newsletters
We develop and write newsletters for internal and external audiences that will keep your constituents in the know. Whether your goal is to enhance organizational or product loyalty, GCOM never loses sight of the fact that newsletters are not just an opportunity to inform, they also provide an ongoing opportunity to sell.
Promotions
From power promotions to subtle positioning, GCOM understands the advantages of being in the right place at the right time. We also understand the difference between luck and opportunistic preparation. More often than not, the promotional component of marketing plans is where the rubber meets the road. This is why we go to battle for our clients with a comprehensive assortment of promotional strategies that can include on-site, live remote broadcasts, to compelling point-of-sale packages, to incentive advertising.
Direct Mail/Marketing
Maybe what your products and services need is a regular customer contact program. Let our firm help you build a direct marketing program that contributes to a direct bottom line improvement. Our services may range from beautifully designed direct mail pieces to strategically conceived direct sales campaigns.
"The advantage of generating awareness through earned media is substantial. Successful PR plans start with well-conceived strategies that are closely linked to more interesting, meritorious aspects of the organizations products services or cause, and ends with maximum coverage form the desired outlets."
News Releases/Stories & VNR’s
This is an underutilized method of getting cost-effective mileage from a lean advertising budget. Whether the news is business related or special interest story, our public relations staff can write and develop a story that enhances a company’s image and promotes its products and services.
Media Relations
The thread that ties a company’s external public relations activities together. GCOM develops media lists specific to the organization’s business needs, while establishing mutually beneficial relationships that provide our clients with the avenues they need to insure that the media access is only a contact away.
Speech Writing
Announcing a corporate quality initiative to employees? Need to be ready for your next annual shareholders meeting? Does the writing need to be informative, persuasive, humorous, edifying and skillful? Our experienced writers can reduce the most challenging writing task to effective pin-drop-quiet listening or audience arousing rhetoric.
Community Relations
One of the most underestimated components of marketing strategy is community relations. The benefits of a well-planned community outreach strategy are too numerous to list in their entirety because of the endless possibilities associated with circumstances that vary from organization to organization. GCOM develops and implements community relations programs that enhance our clients’ relationships with the communities they serve and operate in, thus providing them with the goodwill equity and promotional support they need to gain advantage over competing interests that may exist.
"We know how important it is to get the information you need to make reasonable business and/or marketing decisions. Our firm has research experts with experience in gathering primary and secondary information for your business needs."
Primary Research
Our experienced market researchers can develop and design questionnaires for surveying, focus groups, or individual interviews (IDIs). We can conduct the complete survey process and evaluate the results, quantitatively and qualitatively.
Secondary Research
Whether you need data to support public or private sector initiatives, media-related strategies, or research group support or validation, our staff researchers know how and where to find the information.
From concept to development, GCOM is well versed in the art of the word. Pictures may say a thousand words, or the words can speak for themselves. Either way, our approach to print advertising says it all, in magazines, newspapers and publications across the globe.
Broadcast
Often, the most potent means of communications, broadcast advertising provides our clients with a plethora of dynamic options for creative expression. Whether the media mix involves a heavily weighted television buy or a strategic blend of drive-time radio buzz, GCOM provides its clients with some of the most clutter-breaking creative in the industry, from storyboards to script development to broadcast-ready produced spots.
Media
As clutter-busting and thought provoking as GCOM’s advertising creative may be, it would be completely useless to our clients, without an effective means for reaching the target audiences. Our media planners and buyers function under the collective belief that the most successful media strategies are those that provide our clients with maximum reach and frequency to the right audiences for the best value.
Web
From custom cutting-edge design, to user-friendly interfaces, GCOM pays close attention to image, while maintaining easily accessible content due to detailed functionality. GCOM provides the most rewarding solutions for new and existing brands, and finds the best approach that captures your vision and exceeds your expectations.
Out-Of-Home
Need to say something in a big way? Out-of-home advertising provides a host of options for presenting dramatic, high-impact messages – especially in densely populated metropolitan areas. Some of our most successful campaigns have been launched and sustained because of GCOM’s commitment to conceive and produce creative that takes full advantage of the large-scale ad canvases available through the use of billboards, bus boards and related mediums.
"It’s all about developing distinguishing, effective messages and reaching your customers with the most cost-effective techniques available. This is the essence of our business proposition. GCOM offers a full suite of advertising and media strategies to help maximize the return on your promotional investments."
Organizational Development
GCOM is uniquely staffed to assist our clients with policy development, training and communication strategies intended to affirmatively impact the change process. From recruitment to operations, GCOM understands how organizational infrastructure directly impacts everything the client promises.
Diversity Initiatives
One of the distinguishing capabilities our firm has developed over the years is a seamlessly integrated methodology to diversity that includes audit and assessment, education and training, and a start to finish diversity communications program. GCOM has a full-service diversity consultation division with the capacity to design and implement successful diversity programs for ALL areas related to diversity including workforce, suppliers, executives and community relations.
"We see corporate communications as an essential element of any important corporate-driven initiative. GCOM believes corporate communications programs should be executed with the same level of precision and strategy as a make or break marketing campaign. Ultimately, these efforts most substantially impact internal and external perceptions about the organization’s cultural integrity. We place a premium on linking short-term and long-term corporate communications programs to our clients’ existing/future limited or on-going business objectives."
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